Before the magic happens, before the creativity starts, we set out a clear digital media strategy for your advertising campaign. We call this our Actionable Strategy Philosophy.

Actionable Strategy means we set clear goals, create practical objectives, and drive measurable performance.

The principles of our Actionable Strategy Philosophy are tried and tested, but how we implement them is completely unique to each brand we work with.

Our qualified team of strategists, creatives, and technical practitioners research your industry and draw on their experience and knowledge to make evidence-based recommendations. This helps us create digital campaigns that are relevant to current trends and well-aligned with your business goals.

We believe collaboration is the key to creating a successful campaign. That’s why we maintain an open flow of consultation with you throughout the media strategy process, through face-to-face or online communication.

Our digital media strategies look at every aspect of a campaign, from research to results.

Research

It all starts with a briefing. We discover your business objectives and discuss a budget. We then conduct industry market research and analyse your current media and marketing activities.

Insights

We extract insights from our research to start developing a strategy. We look at global best practise, customer and consumer behaviour, audience trends, and platform adoption patterns.

Strategy

We decide on campaign objectives, the target audience, and the messages to be used. From this we develop tailored tactics to be used across touchpoints. We make sure our strategy aligns with your greater business objectives.

Approach

We make recommendations on media channels, budget allocations, and media partnerships to be utilised. It’s here that we refine the finer points of the campaign too – writing ad copy and creating effective designs. We also set up tracking and define measures, so we can track performance right from the start.

Approval

We run everything by you and our quality checking department. This includes media roll-out strategies, creative and copy, and implementation methods.

Implementation

The action starts here. While the campaign runs, we provide weekly status updates, continuously optimise, provide monthly and quarterly reports, and analyse the results at the conclusion of the campaign.

We might be a creative digital agency, but for us, it’s all about the data. Our sophisticated tracking and reporting matrix gives you deep insights into audience behaviour and campaign performance.

Our numbers junkies extract meaningful insights from tons of data and use these to make adjustments to campaigns to optimise performance and drive even better results.

The data also enable us to keep an eye on your digital reputation and online sentiment about your brand, making sure you stay out of social storms.

We might be creatives, but we are results-driven in everything we do. Our media planning and media buying strategies are based on comprehensive research and the latest analytics tools at our disposal.

If you need a full-service offering, we can conceptualise and develop campaigns and competitions that drive high levels of engagement, develop brand equity, and deliver direct contacts. We’ll plan and buy all relevant media, allocate budget in the most efficient way, and provide a detailed report on the results.

With the valuable relationships we’ve built in the industry over the years, we can negotiate rates and discounts on your behalf to get more bang for your buck. Having said that, we always take an objective view to develop integrated, cross-channel media campaigns. Your business comes first, every time. We only recommend platforms that are suitable for your brand, so you aren’t spending your budget on media that won’t drive ROI.

In addition to our in-house content creators, we also work with a network of South Africa’s best content professionals, giving us a large pool of influencers to choose from for every demographic and audience type. This also means we get preferred rates for our clients.

We pride ourselves on our ability to hand-pick the right influencers to boost business authenticity, grow brands, and achieve bottom lines. Having said that, your business’s reputation is everything. Anyone who represents your brand needs to be beyond reproach. That’s why we’re extremely selective about the influencers we work with.

We recognise the value of influencer marketing, whether it’s in micro communities or major trend hubs. Having a real, authentic brand ambassador on your side is the modern way to use word-of-mouth marketing to its full potential.

We believe your business results are strongly tied to how you present your brand to your audience. That’s why what we do is more than just design. We create unique and memorable experiences for your audience at every touchpoint; they should feel good every time they engage with your business. We do this by employing only the best creatives who use only the best design tools to create stunning websites and content, and bring your vision to life.

Our creative team digs deep into the core of your brand to understand how to present it in the best possible way. This allows them to create content that stays fresh and relevant for a long time, maximising your spend.

We can also handle work where a quick turnaround is needed on a short-term basis. We know how to manage our workload and can accommodate urgent requests with ease.

Your website is the very first touchpoint your potential customers have with you. Be sure you’re making the best possible first impression.

Our experienced web developers can help you do this. Our team employs current dev trends while incorporating the latest research and insights into user behaviour. From the colour of a call-to-action button to the shape of a simple icon, we put extreme thought and care into every aspect of your website.

Our websites are all built on a content management system that enables a mobile-friendly and responsive result on most devices. Whether you need a simple one-pager or have a massive online store to revamp, we’ll create a beautiful website that drives your customers exactly where you want them to go.

We can set up payment gateways, shipping plugins, shopping carts, and subscription services for your ecommerce store.

We can also assist with the maintenance of your website so it runs optimally at all times and continues to deliver results for your business on a monthly basis.

We believe in creating content for a purpose. It must add real value to your audience’s lives and deliver your brand promise. Otherwise, what’s the point?

Our team of content creators consists of designers and copywriters who work together to prompt a positive emotional response from your audience at all touchpoints. These include:

• Social media
• Videos
• Blogs
• Web pages
• Press releases
• Radio
• Magazines and newspapers
• Billboards
• SMSs
• Radio
• AdWords

Our content writers are adept at understanding your brand’s tone and bringing its voice to life. Whether it’s driving sales in off-line media channels or engaging with your audience on social media, our writers know how to optimise content for any platform in order to have the most impactful messaging. All while aligning with your top-level business objectives to drive measurable results.

We stay up-to-date with your industry’s news so our content is always fresh and relevant, and engage with your audience to continually understand their changing needs.

Digital media is an ever-changing environment. It can be hard to keep up. That’s why we offer full-service training packages.

If you need to upskill your in-house marketing team, we can give them a comprehensive understanding of the digital marketing landscape. We offer training on nearly all aspects of digital media, from programmatic banners, to social media, to media buying software, and we can do it online or on-site at your offices.

We tailor our packages to your business’s needs, so you spend your budget only on what works for your bottom line.

Once they’ve completed our  training, your employees will be able to apply what they’ve learnt to your business to deliver real, tangible results.

Social media is so much more than posting your products to your page and throwing in hashtags. It’s the best resource you have to really engage with your audience and have meaningful conversations with them. Our experts can develop complementary organic and paid social media strategies that add meaning to your audience’s lives and align with your business objectives.

With our years of experience, we know that constant monitoring and optimising is the key to a successful campaign and getting the best results.

Once we have created a step-by-step digital media strategy for you, we hand over to our campaign management team. These are individuals who are experts in their field, whether it’s our AdWords manager or social media hotshot.

Our campaign managers keep a close eye on your campaign’s development. They ensure checkpoints are reached on time, progress is on track, and most importantly, targets are being reached.

Effective campaign management also means our technical-minded experts regularly review our ad server accounts to make sure they’re configured optimally to drive results for your business.

The team also assists in reporting and updating you on your campaign’s progress.