In addition to our in-house content creators, we also work with a network of South Africa’s best content professionals, giving us a large pool of influencers to choose from for every demographic and audience type. This also means we get preferred rates for our clients. We pride ourselves on our ability to hand-pick the right influencers to boost business authenticity, grow brands, and achieve bottom lines. Having said that, your business’s reputation is everything. Anyone who represents your brand needs to be beyond reproach. That’s why we’re extremely selective about the influencers we work with. We recognise the value of influencer marketing, whether it’s in micro communities or major trend hubs. Having a real, authentic brand ambassador on your side is the modern way to use word-of-mouth marketing to its full potential.