COMPETITION COMMISSION
Services Offered
Media Planning
Strategy
Strategy
Management
across various channels
STRATEGIC APPROACH
Competition Commission, a tech driven parastatal, ran integrated digital campaigns pushing awareness across citizens in South Africa. This needed a website refresh as well as creative development that communicated this need sensitizing consumers and businesses about price gouging during the pandemic COVID-19. The approach in this campaign was to utilize channels that had a wide online audience to ensure maximum reach.
COGTA
Services Offered
Media Planning
Strategy
Strategy
Management
across various channels
STRATEGIC APPROACH
This campaign was aimed and informing South Africans about the pandemic COVID-19. It was mainly focused on driving targeted audiences to the site where they would read more about COVID-19 precautions and prevention measures. To achieve this, online channels with rich behavioral data were utilized to help identify the audience interests and promote citizen advocacy.
Services Offered
Media Planning
Strategy
Strategy
Management
Management
STRATEGIC APPROACH
This campaign was aimed and informing South Africans about the pandemic COVID-19. It was mainly focused on driving targeted audiences to the site where they would read more about COVID-19 precautions and prevention measures.
To achieve this, online channels with rich behavioral data were utilized to help identify the audience interests and promote citizen advocacy.
Diageo
Services Offered
Media Planning
Strategy
Strategy
Management
Management
STRATEGIC APPROACH
This campaign was aimed and informing South Africans about the pandemic COVID-19. It was mainly focused on driving targeted audiences to the site where they would read more about COVID-19 precautions and prevention measures.
To achieve this, online channels with rich behavioral data were utilized to help identify the audience interests and promote citizen advocacy.
Services Offered
Media Planning
Strategy
Management
Management
STRATEGIC APPROACH
The campaign ran to increase enrolment of the various programmes under the UNISA Graduate School of Business Leadership department. The media approach rolled out on various channels targeted various audiences which was based on their propensity to convert into an application. Targeting the SADC Region, creative was translated in multiple languages with conversion pixels ensuring retargeting and media wastage was eliminated
EDCON
Services Offered
Media Planning
Management
across various channels
STRATEGIC APPROACH
In partnership with VMLY&R , Imizamo managed multiple ecommerce campaigns for the Edgars client focusing on shopping and acquisition. The main objectives being conversions and engagement, the media approach was performance led and media was focused on bidding for the highest traffic as well and growing brand love. Intensive tracking was implemented ensuring conversions were optimized and attributed correctly.
NEDBANK
Services Offered
Media Planning
Strategy
STRATEGIC APPROACH
In partnership with Hooray Digital, the aim of this campaign was to promote a new savings account targeted to the young generation. The focus was to identify channels where the youth would most likely consume this subtle brand push through relatable content. Imizamo developed a series of content that was distributed on youth focused premium channels and retargeting engaged audiences with an offering through direct marketing.