Diageo
Services Offered
Media Buying &
Media Planning
Media Planning
Digital Media
Strategy
Strategy
Social Media
Strategy
Strategy
Campaign
Management
Management
Creative Design
Community
Management
Management
STRATEGIC APPROACH
This campaign was aimed and informing South Africans about the pandemic COVID-19. It was mainly focused on driving targeted audiences to the site where they would read more about COVID-19 precautions and prevention measures.
To achieve this, online channels with rich behavioral data were utilized to help identify the audience interests and promote citizen advocacy.