EDCON
Services Offered
Media Buying &
Media Planning
Media Planning
Campaign
Management
Management
Community Management
across various channels
across various channels
STRATEGIC APPROACH
In partnership with VMLY&R , Imizamo managed multiple ecommerce campaigns for the Edgars client focusing on shopping and acquisition. The main objectives being conversions and engagement, the media approach was performance led and media was focused on bidding for the highest traffic as well and growing brand love. Intensive tracking was implemented ensuring conversions were optimized and attributed correctly.