NEDBANK
Services Offered
Media Buying &
Media Planning
Media Planning
Social Media
Strategy
Strategy
STRATEGIC APPROACH
In partnership with Hooray Digital, the aim of this campaign was to promote a new savings account targeted to the young generation. The focus was to identify channels where the youth would most likely consume this subtle brand push through relatable content. Imizamo developed a series of content that was distributed on youth focused premium channels and retargeting engaged audiences with an offering through direct marketing.