Services Offered
Media Buying &
Media Planning
Media Planning
Digital Media
Strategy
Strategy
Social Media
Strategy
Strategy
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Management
Management
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Management
STRATEGIC APPROACH
This campaign was aimed and informing South Africans about the pandemic COVID-19. It was mainly focused on driving targeted audiences to the site where they would read more about COVID-19 precautions and prevention measures.
To achieve this, online channels with rich behavioral data were utilized to help identify the audience interests and promote citizen advocacy.